2025 Shortlist
Best Footwear Marketing Campaign
- Crocs: Croctober
- Deichmann: Keep Your Head While They Find Their Feet
- End: End x Adidas Spzl “By the Sea”
- Envy Shoes: Summer Rodeo Campaign
- Footasylum: NTW x Footasylum launch
- Hey Dude: Sydney Sweeney – Director of Dude
- Hunter: Hunt the Feeling AW24 Brand Campaign
- Maddie & Mark’s Shoes: 2025 Rebrand
- Mallet London: Mallet and Swarovski
- Reef UK: Reef x Heads Above the Waves Blue Health Campaign
- Schuh: Single Shoe Initiative
-
Stuart Weitzman: How Lovely to Be a Woman
Best New Brand
- Bróg
- Ctrne
- Dubs
- Macian
- Moo Chuu
- Nnormal
- Prenta
- Purified
- Wildsmith
Best Online Operation of the Year
- Dune London
- Nicki Hoyne
- SportsShoes.com
- Zig & Star
Best Sustainable Initiative of the Year – company turnover <£10m
- Classic Shoe Repairs
- Dubs: Leading Circularity in Kids' Footwear
- Helen Kirkum: Palimpsest Sneaker V2
- Little Green Radicals: Fair Rubber Waterproof Natural Rain Boots
- Macian: Macian x Cicon: AI-Powered Circularity for Footwear Repair
- Purified
- ShuZu: ShuCycle
- The Boot Repair Company: Warranty Service in Customer Style
Best Sustainable Initiative of the Year – company turnover >£10m
- Victoria Shoes: DREC (Dyeable Recycled Eco Cotton)
- Keen: PFA-free Initiative
- Rock Fall: RF314 Revive
- Schuh: Sell Your Soles
- Vivobarefoot: ReVivo
Footwear Designer of the Year
- Penelope Chilvers
- Yasmin Dunnett, Dr Martens
- Nicki Hoyne
- Bridie Husband, Dr Martens
- Pablo Mancuso, Ettore
- Sam Pearce, New Balance
- James Thompson, Clarks
Independent Footwear Retailer of the Year
- CeCe & Me, London
- Just Shoes, Hampshire
- Maddie & Mark’s Shoes, Edinburgh
- My First Steps, Galway
- Shuscape, Hampshire
- Stampede (Heavenly Soles), Kent
- Twinkle Toes, Sheffield
Kids' Footwear Brand of the Year
- Bobux
- Fashion UK
- Kickers
- Start-Rite
- ToeZone Footwear
- TT Kids
- Zig & Star
Men’s Footwear Brand of the Year
- Anatomic & Co
- Mallet London
- Marks & Spencer
- New Balance
- Reef
- Walk London
Sponsored by
Women’s Footwear Brand of the Year
- Caprice
- Charles & Keith
- Dear Frances
- Dune London
- Envy Shoes
- FitFlop
- Flabelus
- Hunter
- Legero
- New Balance
- Penelope Chilvers
- Phase Eight
Sponsored by
Team of the Year
- Anatomic & Co
- CeCe & Me
- Classic Shoe Repairs
- Fashion UK
- Hotter Shoes
- Ration.L
- Just Shoes
- The Boot Repair Company
- TT Kids
- The Harboro Rubber Company (Dainite)
Student Footwear Designer of the Year
- Ishika Choudhary – University of Northampton
- Molly Kennings, Zak Lawrence, Jamie O'Grady, Harrison Read and Skye Wicks – De Montfort University
- Damla Stilla Urun and Pranav Sudhir – UAL: London College of Fashion
Store Staff Member of the Year
- Audrey Hatton, Moshulu, Dartmouth
- Sam Blinston, Footasylum, Preston
- Steve Brunton, Clarks, Belfast Angela Doherty, Clarks, Belfast
- Mo Elsha, Dune London, Selfridges
- Jodie Gregory, Twinkle Toes, Sheffield
- Sam Lake, Start-Rite, Norwich
- Biral Mitchell, Russell & Bromley, Oxford Street
- Brian Ncube, Sevenstore, Liverpool
- Jennifer Tait, Maddie & Mark’s Shoes, Edinburgh
People and Progress Award
- Classic Shoe Repairs
- Sam Gallon, global senior category manager, Dr Martens
- Hotter Shoes
- Merrell
Footwear Manufacturer of the Year
- Anatomic & Co
- Caprice
- Hotter Shoes
- New Balance