2025 Shortlist

  • Crocs: Croctober  
  • Deichmann: Keep Your Head While They Find Their Feet  
  • End: End x Adidas Spzl “By the Sea” 
  • Envy Shoes: Summer Rodeo Campaign  
  • Footasylum: NTW x Footasylum launch  
  • Hey Dude: Sydney Sweeney – Director of Dude  
  • Hunter: Hunt the Feeling AW24 Brand Campaign  
  • Maddie & Mark’s Shoes: 2025 Rebrand  
  • Mallet London: Mallet and Swarovski  
  • Reef UK: Reef x Heads Above the Waves Blue Health Campaign  
  • Schuh: Single Shoe Initiative 
  • Stuart Weitzman: How Lovely to Be a Woman  
  • Bróg 
  • Ctrne 
  • Dubs 
  • Macian  
  • Moo Chuu 
  • Nnormal 
  • Prenta 
  • Purified 
  • Wildsmith 
  • Dune London 
  • Nicki Hoyne 
  • SportsShoes.com 
  • Zig & Star 
  • Classic Shoe Repairs 
  • Dubs: Leading Circularity in Kids' Footwear 
  • Helen Kirkum: Palimpsest Sneaker V2 
  • Little Green Radicals: Fair Rubber Waterproof Natural Rain Boots 
  • Macian: Macian x Cicon: AI-Powered Circularity for Footwear Repair 
  • Purified 
  • ShuZu: ShuCycle 
  • The Boot Repair Company: Warranty Service in Customer Style
  • Crocs 
  • Envy Shoes 
  • Footasylum 
  • Heavenly Soles trading as Stampede 
  • Macian  
  • New Balance 
  • Prenta 
  • Russell & Bromley at The Fashion Awards  
  • Stuart Weitzman 
  • The Boot Repair Company 
  • Thuna  
  • Walk London x Visualsoft 
  • Victoria Shoes: DREC (Dyeable Recycled Eco Cotton)
  • Keen: PFA-free Initiative 
  • Rock Fall: RF314 Revive 
  • Schuh: Sell Your Soles 
  • Vivobarefoot: ReVivo 
  • Penelope Chilvers  
  • Yasmin Dunnett, Dr Martens 
  • Nicki Hoyne 
  • Bridie Husband, Dr Martens 
  • Pablo Mancuso, Ettore  
  • Sam Pearce, New Balance 
  • James Thompson, Clarks 
  • CeCe & Me, London  
  • Just Shoes, Hampshire  
  • Maddie & Mark’s Shoes, Edinburgh  
  • My First Steps, Galway 
  • Shuscape, Hampshire  
  • Stampede (Heavenly Soles), Kent  
  • Twinkle Toes, Sheffield  
  • Bobux 
  • Fashion UK  
  • Kickers 
  • Start-Rite 
  • ToeZone Footwear 
  • TT Kids 
  • Zig & Star 
  • Anatomic & Co 
  • Mallet London 
  • Marks & Spencer 
  • New Balance 
  • Reef 
  • Walk London 

Sponsored by



  • Caprice 
  • Charles & Keith 
  • Dear Frances 
  • Dune London 
  • Envy Shoes 
  • FitFlop
  • Flabelus 
  • Hunter 
  • Legero  
  • New Balance 
  • Penelope Chilvers 
  • Phase Eight 

Sponsored by

  • Anatomic & Co  
  • CeCe & Me 
  • Classic Shoe Repairs 
  • Fashion UK 
  • Hotter Shoes 
  • Ration.L  
  • Just Shoes 
  • The Boot Repair Company 
  • TT Kids 
  • The Harboro Rubber Company (Dainite)  
  • Ishika Choudhary – University of Northampton
  • Molly Kennings, Zak Lawrence, Jamie O'Grady, Harrison Read and Skye Wicks – De Montfort University
  • Damla Stilla Urun and Pranav Sudhir – UAL: London College of Fashion
  • Audrey Hatton, Moshulu, Dartmouth  
  • Sam Blinston, Footasylum, Preston  
  • Steve Brunton, Clarks, Belfast   Angela Doherty, Clarks, Belfast  
  • Mo Elsha, Dune London, Selfridges  
  • Jodie Gregory, Twinkle Toes, Sheffield  
  • Sam Lake, Start-Rite, Norwich  
  • Biral Mitchell, Russell & Bromley, Oxford Street  
  • Brian Ncube, Sevenstore, Liverpool 
  • Jennifer Tait, Maddie & Mark’s Shoes, Edinburgh  
  • Classic Shoe Repairs 
  • Sam Gallon, global senior category manager, Dr Martens 
  • Hotter Shoes  
  • Merrell 
  • Anatomic & Co 
  • Caprice 
  • Hotter Shoes 
  • New Balance