Best Footwear Marketing Campaign - Drapers Footwear Awards
This category is open to all footwear retailers, brands and pure-play etailers operating in the UK & Irish market. Judges will be looking for a company that can prove the campaign has made a real impact on the market and its customers and show how it has driven sales and brand awareness.
NB: Read the criteria carefully to ensure you answer the relevant questions:
Criteria against which you will be judged:
- How the activity achieved its objectives
- How the campaign is integrated across all retail channels
- Sales results from the campaign
- Relevance to target audience
What to include in your entry
- Detail the full campaign
- Outline the business objectives
- Outline how the campaign drove brand awareness and sales
- Outline the sales uplifts (if relevant)
- Detail any customer feedback
