Best Use of Social Media
This category is open to all footwear retailers, pureplays and brands operating in the UK and/or Irelands. Judges will be looking for a company that can demonstrate either through an ongoing or one-off activity a strong understanding of social media. Whether through Facebook, Twitter, Instagram, Pinterest, TikTok or any other social media channel, the business should show how the medium has been harnessed to drive sales, brand awareness and messaging during the last year.
Criteria against which you will be judged:
- How the activity achieved its objectives
- Sales, traffic and brand awareness results from the activity
- Relevance to target audience