Multiple Footwear Retailer of the year - Drapers Footwear Awards
Open to footwear specialists only, a multiple retailer operating in the UK &/or Irish market (with 12 or more stores and/or concessions).
Criteria against which you will be judged:
- Evidence of a strong business strategy and plan for growth
- Customer experience and understanding of clear customer profiles
- Comprehensive buying strategy
- Proven multichannel integration
- Stand-out retail environment
- Strong results driven marketing, social media and content plans
- Great staff development strategy and place to work
What to include in your entry:
- Financial performance over the past 12 months (split by store vs online and UK vs international)
- Outline company growth strategy and detail plans to achieve it
- Evidence of a strong product mix in terms of value, quality and relevance to market
- Detail competitive advantage
- Give evidence of customer satisfaction
- Provide links, images, and videos (QuickTime) where appropriate to support your entry
- Detail why the business is great to work for, and provide evidence.
- Outline why you are better than your competitors and deserve to win
- Provide a comprehensive brand list with any new brands in the last 12 months highlighted
