Peter Varnavas
Peter Varnavas
Founder
Precious Soles

Peter Varnavas has been married for 35 years and has two grown-up children. He started working in the 1970s through to the 1980s in clothing manufacturing with his family. He moved into financial services, but wanted more time with his family, and decided for a change. Precious Soles shoe shop in Potters Bar, Hertfordshire, was exactly that. Varnavas has run his own businesses his whole adult life and has always had his eye on the future of what is possible for that business. Having strong family values translates to all the staff and customers that Varnavas has had – and still has. He is passionate about any project and always strives to better the services that a shoe shop can provide. In current times especially, it has been more important than ever to focus on new initiatives to help build on the foundations laid down before Covid-19 restrictions. Varnavas looks for the same commitment from his family and staff: initiative, progress and using what makes you unique to always be moving forward. Core values and sticking to what makes a business or person unique are qualities that Varnavas looks for in all the people he surrounds himself with, whether it be family, staff, suppliers or businesses.