Peter Youell
Peter Youell
Managing director
Skechers UK and Ireland

Pete Youell is the managing director for Skechers UK and Ireland a subsidiary of Skechers USA.

Now in his 17th year at Skechers, he has overseen the growth and development of the company that has now become a top-five footwear brand in the UK and Ireland. He also manages the golf division for Skechers Europe.

Heavyweight and extensive marketing campaigns and the evolution and technological development of the Skechers product offer. Including award-winning products that showcase the brands of all gender and extensive product ranges that have helped build the global powerhouse to become a household name in the UK and Ireland.

Before joining Skechers, Youell spent more than 15 years with Adidas, which he joined in 1988. Developing through many sales’ managerial positions, he gained all-around business experience in senior roles within product development and marketing. European market experience came at the TaylorMade Golf company, as commercial director for Europe. Youell also did a stint at Umbro UK as a national sales manager.