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To start your entry, please select your categories below. If you have previously started, please log in to your account in the menu above.

We would advise completing your entry in Word or a similar programme first before copying and pasting into the entry form.

If you need help with your entry or require any clarification, please contact Mena Okogba on +44 (0)203 953 2090 or email mena.okogba@emap.com.

The entry deadline for the Drapers Footwear Awards 2022 is 11 February 2022. The winners will be announced at Grosvenor House, London on 23 June 2022.

Categories

 

This category is open to all footwear retailers, brands and pureplay etailers operating in the UK and/or Irish markets. Judges will be looking for a campaign that has made a quantifiable impact by driving sales, brand awareness and messaging, regardless of the size of the budget.

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Criteria against which you will be judged:

  • How the campaign achieved its objectives
  • How activity was integrated across all channels
  • Sales results from the campaign
  • Relevance to target audience

This category is open to any multichannel or pureplay footwear retailer or brand that operates in the UK and/or Irish markets. Past Covid-19 restrictions caused online to become a lifeline for multichannel retailers as stores closed. This award recognises continuing online growth and strength of the supply chain. Judges will be looking for an operator that can prove it is leading in the digital space and explain how digital is transforming the business.

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Criteria against which you will be judged:

  • Strength of customer service with clear delivery and returns processes
  • Strong, results-driven marketing, social media and content plans
  • The online merchandising strategy
  • Great user experience and engagement
  • Technological innovations and any new digital initiatives
  • Online sales figures and traffic numbers

As sustainability increasingly becomes a business necessity, this award will go to a UK or Irish footwear brand, retailer, etailer or supplier that has substantially improved its sustainability or launched an impressive sustainable product during the year.

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Criteria against which you will be judged:

  • How the initiative was implemented across the business
  • How the activity achieved its objectives
  • Relevance to target audience

This category is open to wholesale and direct-to-consumer footwear brands trading in the UK and/or Ireland for between one and three years. The winner will have shown resilience and agility during the pandemic, while working with and supporting its suppliers and partners. The judges will be looking for a strong business plan, a unique selling proposition and robust financial performance. Website design, UX, product offer, customer service, marketing initiatives, stockists (if relevant) and customer engagement will all be taken into account.

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Criteria against which you will be judged:

  • User experience and understanding of customer data
  • Evidence of multichannel integration
  • Strength of customer service with clear delivery and returns processes
  • Strong, results-driven marketing, social media and content plans
  • Sales figures over the past 12 months
  • List of stockists (if relevant)

Open to fashion retailers and brands with a footwear offering operating in the UK & Irish market. Entries can be a full store or a specific department in the UK or Ireland. Images of before and after the store redesign are required if applicable.

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Criteria against which you will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Outstanding store design and visual merchandising offer
  • Strong design, creativity and use of display equipment
  • Presentation of product appropriate to the store's style and clientele
  • Use of technology in-store
  • External window displays
  • If the company has had to close any stores as a result of the pandemic
  • Has the company opened any new stores in the past year?

Amid the coronavirus crisis, shop floor staff became retail’s frontline. Store managers and sales associates implemented safety guidelines and guided shoppers into “the new normal”. In-store safety measures continue as Covid-19 remains a risk, this award will recognise an outstanding store staff member who goes above and beyond to help customers, colleagues and the wider business navigate through the lasting impact of the pandemic and beyond.

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Criteria against which you will be judged:

  • Clear understanding of the customer
  • Great team player
  • Passion for the role, the business and the industry
  • How the individual has made an impact on the business

This category is open to all footwear retailers, pureplays and brands operating in the UK and/or Ireland. Judges will be looking for a company that can demonstrate either through an ongoing or one-off activity a strong understanding of social media. Whether through Facebook, Twitter, Instagram, Pinterest, TikTok or any other social media channel, the business should show how the medium has been harnessed to drive sales, brand awareness and messaging during the last year.

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Criteria against which you will be judged:

  • How the activity achieved its objectives
  • Sales, traffic and brand awareness results from the activity
  • Relevance to target audience

Open to footwear buyers working for a retailer, brand or pureplay operating in the UK and/or Irish markets. Entrants will be required to attend an interview with the judging panel on 23 June 2022, when they will make a 10-minute presentation followed by a 5-minute Q&A

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Criteria against which you will be judged:

  • Evidence of a strong buying strategy and plan for growth
  • Clear understanding of the customer
  • Comprehensive market knowledge
  • Innovative personality that does not follow the crowd
  • Talent to spot new brands and take calculated risks
  • Proven buying success resulting in increased sales
  • Great team player and staff developer
  • Passion for the role, the business and the industry
  • How the individual has made an impact on the business

Open to footwear designers operating in the UK and/or Irish markets. The designer can be part of a design team within a brand or multiple, or an independent footwear designer. Entrants will be required to send in product showcasing three designs.

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Criteria against which you will be judged:

  • Evidence of standout footwear design
  • Strong on-trend design ideas
  • Clear commercial understanding of the product and process
  • Comprehensive market knowledge
  • Clear understanding of the customer
  • Proven technical skill
  • Passion for the role, the business and the industry
  • How the individual has made an impact on the business

Open to footwear specialists only, an independent retailer operating in the UK and/or Irish markets (with fewer than 12 stores and/or concessions). The winner of this award will have shown resilience and agility during the pandemic, while working with and supporting its suppliers, partners and local community.

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Criteria against which you will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Customer experience and clear understanding of customer profiles
  • Comprehensive buying strategy
  • Proven multichannel integration
  • Standout retail environment
  • Strong, results-driven marketing, social media and content plans
  • Great staff development strategy and place to work

Global expansion and growth has very been more pertinent, following the impact of Covid-19 and Brexit. This award will go to a UK or Irish footwear brand, retailer, etailer or supplier that has demonstrated growth in export markets and innovation and excellence in its field.

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Criteria against which you will be judged:

  • Evidence of financial success in the markets in which you operate
  • Growth strategy
  • Good understanding of the global markets in which you operate and your target customers

This award will go to the best wholesale or direct-to-consumer kids’ footwear brand operating in the UK and/or Irish markets. The winner will have shown resilience and agility following on from the pandemic, while working with and supporting its suppliers and partners.

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This award will go to the best wholesale or direct-to-consumer men's footwear brand operating in the UK and/or Irish markets. The winner will have shown resilience and agility following the pandemic, while working with and supporting its suppliers and partners.

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Criteria against which brands will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Improvements made over the last 12 months
  • Innovative product and a strong brand ethos throughout the business
  • Solid sales performance
  • Strength of customer service with clear delivery and returns processes
  • Strong, results-driven marketing, social media and content plans

This award will go to the best wholesale or DTC women's footwear brand operating in the UK and/or Irish market today. The winner will have shown resilience and agility following the pandemic, while working with and supporting its suppliers and partners.

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Criteria against which brands will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Improvements made over the last 12months
  • Innovative product & a strong brand ethos throughout the business
  • Solid sales performance
  • Strength of customer service with clear delivery and returns process
  • Strong results driven marketing, social media and content plans

Open to student footwear designers currently studying in the UK or Ireland. University lecturers can nominate up to three students, or students can enter themselves. Please submit one project only, with a limit of 10 pages, with supporting imagery in a single PDF.

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Criteria against which you will be judged:

  • Evidence of standout footwear design
  • Strong on-trend design ideas
  • Clear commercial understanding of the product and process
  • Comprehensive market knowledge
  • Clear understanding of the customer
  • Proven technical skill
  • Passion for footwear design and the industry

Open to footwear specialists only, a multiple retailer operating in the UK and/or Irish markets (with 12 or more stores and/or concessions). The winner will have shown resilience and agility during the pandemic, while working with and supporting its suppliers and partners. This award will be nominated by the Drapers team. If you would like to put a business forward for consideration, please email james.hyder@emap.com

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Criteria against which you will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Customer experience and clear understanding of customer profiles
  • Comprehensive buying strategy
  • Proven multichannel integration
  • Standout retail environment
  • Strong, results-driven marketing, social media and content plans
  • Great staff development strategy and place to work

This category is open to footwear teams in fashion retailers, footwear specialists, brands and suppliers operating in the UK and/or Irish markets. Judges will be looking for a team that can demonstrate how they have contributed to the overall objectives of the business.

Entrants must outline their exceptional understanding of the market and the customer, and explain why the team stands out above the rest and how it achieved measurable results, and give evidence to support this. Entrants must outline the size of the team, how it engages with the rest of the business and how it innovates to drive the overall business strategy.

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Criteria against which you will be judged:

  • How the team achieved and surpassed its objectives
  • How the team drove sales, brand awareness and engagement
  • How the team is driving innovation
  • Evidence of the sales uplifts from the team activity (if relevant)

This award is nominated by the Drapers team. If you would like to put a candidate forward for consideration, please email james.hyder@emap.com

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