I studied Business Management at Loughborough University and held numerous roles within Sports Retail for over ten years. From Retail Shop Floor to Buying & Merchandising.

From the Mid 90s I enjoyed seven years of progressive sales roles within Reebok UK. I was a member of their footwear committee, planning strategy & structure of future collections. In the early 2000’s I took a sabbatical from the footwear world joining Levi’s Strauss to lead their UK commercial teams.

In 2008 returned to the footwear world at Pentland Brands as Lacoste UK Sales Director, progressing to Lacoste UK MD in 2013. In 2017 my responsibilities were increased, and the role became UK Commercial Director for the Footwear Division of Pentland Brands.

By the end of 2020 this role evolved to encompass all Pentland Brands beyond just the Footwear Division encompassing Pentland’s Active Brands too.

I have been a Non-Executive Director for the British Footwear Association for the last 3 and half years.