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To start your entry, please select your categories below. If you have previously started, please log in to your account in the menu above.

We would advise completing your entry in Word or a similar programme first before copying and pasting into the entry form.

If you need help with your entry or require any clarification, please contact Laura Glenister on +44 (0)203 953 2078 or email laura.glenister@emap.com.

The winners will be announced at Grosvenor House, London on 22 June 2023.

This category is open to all footwear retailers, brands and pureplay etailers operating in the UK and/or Irish markets. Judges will be looking for a campaign that has made a quantifiable impact by driving sales, brand awareness and messaging, regardless of the size of the budget. Campaigns must have run in the 2022 calendar year until entry deadline in 2023.

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Criteria against which you will be judged:

  • How the campaign achieved its objectives
  • How activity was integrated across all channels
  • Sales results from the campaign
  • Relevance to target audience

This category is open to fashion retailers and brands with a footwear offering operating in stores in the UK and/or Irish market. Entries can be a full store or a specific department in the UK or Ireland. Images or a video of before and after the store redesign are required if applicable. Design must have been implemented or renewed in the 2022 calendar year.

If you are shortlisted you will be required to supply a short video (no more than two minutes) showing the interior of your store (this can be filmed on a mobile phone– it is merely used to give the judges an idea of the interior and bring it to life)

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Criteria against which you will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Outstanding store design and visual merchandising offer
  • Strong design, creativity and use of display equipment
  • Presentation of product appropriate to the store's style and clientele
  • Use of technology instore
  • External window displays
  • If the company has had to close any stores as a result of the pandemic
  • Has the company opened any new stores in the past year?

This category is open to wholesale and direct-to-consumer footwear brands trading in the UK and/or Ireland for between one and three years at February 2023. The winner will have shown resilience and agility during the pandemic, while working with and supporting its suppliers and partners. The judges will be looking for a strong business plan, a unique selling proposition and robust financial performance. Website design, UX, product offer, customer service, marketing initiatives, stockists (if relevant) and customer engagement will all be taken into account.

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Criteria against which you will be judged:

  • User experience and understanding of customer data
  • Evidence of multichannel integration
  • Strength of customer service with clear delivery and returns processes
  • Strong, results-driven marketing, social media and content plans
  • Sales figures for the most recent financial year
  • Number of employeesand how this has grown
  • List of stockists (if relevant)

This category is open to any multichannel or pureplay footwear retailer or brand that operates in the UK and/or Irish markets. Covid-19 restrictions forced many businesses to upgrade their direct-to-consumer digital capabilities. This award recognises continuing online growth and strength of the supply chain. Judges will be looking for an operator that can prove it is leading in the digital space and explain how digital is transforming the business. Please note initiatives and strategies must have been established in the 2022 calendar year until entry deadline in 2023.

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Criteria against which you will be judged:

  • Technological innovations and any new digital initiatives made in the past 12 months
  • Strength of customer service with clear delivery and returns processes
  • Strong, results-driven marketing, social media and content plans
  • Great user experience and engagement
  • Online sales figures and traffic numbers with year-on-year comparisons

Sustainability is a business necessity, and this award will go to a UK or Irish footwear brand, retailer, etailer or supplier that has improved its environmental impact or launched an impressive product during the year. This must have sustainable production methods or components. The product or operations must have been launched in the 2022 calendar year until entry deadline in 2023.

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Criteria against which you will be judged:

  • How the initiative was implemented across the business
  • The difference made to the business and its operations
  • How the activity or product achieved its objectives
  • Relevance to target audience

This category is open to all footwear retailers, pureplays and brands operating in the UK and/or Ireland. Judges will be looking for a company that can demonstrate either through an ongoing or one-off activity a strong understanding of social media. Whether through Facebook, Twitter, Instagram, Pinterest, TikTok or any other social media channel, the business should show how the medium has been harnessed to drive sales, brand awareness and messaging during the last year.

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Criteria against which you will be judged:

  • Activity must have started within the 2022 calendar year until entry deadline in 2023
  • How the activity achieved its objectives
  • Sales, traffic and brand awareness results from the activity
  • Relevance to target audience

Open to any footwear brand, retailer or manufacturer that operates in the UK and/or Ireland, - this award recognises the role technology plays in bolstering a footwear business. It is open to retailers, brands and manufacturers that can demonstrate how technology has improved their business within the 2022 calendar year until entry deadline in 2023. This can include: aiding in design; forecasting consumer demand; minimising the returns process; assisting fit; or improving the store experience.

Please note that if you are a technology or software supplier, you must ask a partner retailer or brand to enter the project on your behalf.

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Criteria against which you will be judged:

  • How the technology was implemented across the business
  • Cost versus return on investment
  • Evidence of how it has impacted the business
  • Details on how any required training for team members was managed

This category is open to footwear designers operating in the UK and/or Irish markets. The designer can be part of a design team within a brand or multiple, or an independent footwear designer. Entrants will be required to send in three product designs.

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Criteria against which you will be judged:

  • Evidence of stand-out footwear design
  • Strong on-trend design ideas
  • Clear commercial understanding of the product and process
  • Comprehensive market knowledge
  • Clear understanding of the customer
  • Proven technical skill
  • Passion for the role, the business and the industry
  • How the individual has made an impact on the business
  • Information on career background including any training, places of study, dates of graduation
  • Information on the factors that drive the designer and where they seek inspiration

This award is for footwear specialists only: independent retailers operating in the UK and/or Irish markets with fewer than 12 stores and/or concessions. The winner of this award will have shown resilience and agility during the pandemic, while working with and supporting its suppliers, partners and local community.

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Criteria against which you will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Customer experience and clear understanding of customer profiles
  • Comprehensive buying strategy
  • Proven multichannel integration
  • Stand-out retail environment
  • Strong, results-driven marketing, social media and content plans
  • Great staff development strategy and place to work

This award will go to the best wholesale or direct-to-consumer children’s footwear brand or department operating in the UK and/or Irish markets. The winner will prioritise kids’ foot health, and will have shown resilience and agility following on from the pandemic, while working with and supporting its suppliers and partners.

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Nominated by the Drapers team – to be announced on the night

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This award will go to the best wholesale or direct-to-consumer men's footwear brand operating in the UK and/or Irish markets. The winner will demonstrate a flair for design and understanding of its customers’ needs. Entrants should show resilience and agility following the pandemic, and will have supported its suppliers and partners.

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Criteria against which brands will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Improvements made in the 2022 calendar year until entry deadline in 2023
  • Demonstrate stand-out products that have performed particularly well
  • Innovative product and a strong brand ethos throughout the business
  • Solid sales performance
  • Strength of customer service
  • Strong results driven marketing, social media and content plans

To be announced on the night

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Store staff have never been more integral to the successful running of bricks-and-mortar businesses. Store managers and sales associates implemented Covid safety measures and guided shoppers throughout pandemic restrictions. This award will recognise an outstanding store staff member who makes an impact, and goes above and beyond to help customers, colleagues and the wider business. Finalists will be asked to submit a video of no longer than three minutes of the person entering or being nominated. Judges will want to hear about their accomplishments, and see their personality shine through.

If you are shortlisted you will be required to supply a short video of the person entering or being nominated. Judges will want to hear about their accomplishments and see their personality shine through.

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Criteria against which you will be judged:

  • Clear understanding of the customer
  • Great team player
  • Passion for the role, the business and the industry
  • How the individual has made an impact on the business

This category is open tofootwear designers currently studying in the UK or Ireland. University lecturers can nominate up to three students, or students can enter themselves. Please submit one project only on, up to 10 pages - with supporting imagery in a single PDF.

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Criteria against which you will be judged:

  • Evidence of stand-out footwear design
  • Strong on-trend design ideas
  • Imagery of final developed product
  • Clear commercial understanding of the product and process
  • Comprehensive market knowledge
  • Clear understanding of the customer
  • Proven technical skill
  • Passion for footwear design and the industry

This category is open to footwear teams in fashion retailers, footwear specialists, brands and suppliers operating in the UK and/or Irish markets. Judges will be looking for a team that can demonstrate how they have contributed to the overall objectives of the business.

Entrants must outline their exceptional understanding of the market and the customer, and explain why the team stands out above the rest and how it achieved measurable results, and give evidence to support this. Entrants must outline the size and roles within the team, how it engages with the rest of the business, and how it innovates to drive the overall business strategy.


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Criteria against which you will be judged:

  • How the team achieved and surpassed its objectives
  • How the team drove sales, brand awareness and engagement
  • How the team is innovating
  • Evidence of the sales uplifts from the team activity (if relevant)

This award will go to the best wholesale or direct-to-consumer women's footwear brand operating in the UK and/or Irish market today. The winner will demonstrate creativity, a flair for design, and will have shown resilience and agility following the pandemic, while working with and supporting its suppliers and partners.

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Criteria against which brands will be judged:

  • Evidence of a strong business strategy and plan for growth
  • Improvements made over in the 2022 calendar year until entry deadline in 2023
  • Demonstrate stand-out products that have performed particularly well
  • Innovative product anda strong brand ethos throughout the business
  • Solid sales performance
  • Strength of customer service
  • Strong results driven marketing, social media and content plans