London adidas (UK) Ltd
I studied at the West of England University and the University of Birmingham with a focus on the marketing of environmental tourism.
I then spent 3 years in London within the brewing industry with Scottish and Newcastle breweries
After that I spent a year in Australia playing competitive sport
I returned to the UK in 94 and joined adidas ( UK ) ltd , I am currently responsible for evolving and executing the London Key City Strategic plan , Influencing and connecting all consumer touch points with the adidas brand through product , retail , activation and partnerships.
Previous commercial roles in adidas have included, VP sales , Sales Directors roles on both adidas and Reebok and working within the brand marketing division heading up Account and Trade Marketing , I was also part of the senior cross functional team on London 2012 when adidas was the official sportswear partner for the games