Creative Talent & Network Director,
Katie Greenyer is a creative mind, business leader and producer of innovative design. With a distinctive style and experience in creative disciplines across fashion and culture, Katie is a widely-respected, inimitable member of the creative community.
Born in Colchester, Essex, Katie’s first steps in the design world were taken with Red or Dead; the cult fashion footwear brand acquired by The Pentland Group in 1996. After pursuing a degree in Fine Art Printed Textiles at Liverpool School of Art in 1989, Katie worked with some of the most formative names in fashion, from luxury (Vivienne Westwood, Benny Ong, Paul Costello and Christian Lacroix) to high street (Next, Jigsaw, Dr. Martens and French Connection).
Now Creative Talent & Network Director at Pentland Brands, Katie continues to manage the creative direction of Red or Dead while leading a global design team that generates campaigns for some of the world’s best-loved sports, fashion and outdoor brands. Her role has seen her deliver award-winning workplace environments that inspire performance, creativity and collaboration in locations from London to Hong Kong.
Katie’s eye for high-functioning interiors has aided her in creating unique installations for high profile brands and events. Most recently, Katie delivered an exhibition in collaboration with outdoor brand Berghaus for London Design Week, which welcomed 35,000 visitors and featured in national media.
Katie’s unique flair for identifying exceptional talent coupled with an ability to foster and develop new careers has allowed her to make her mark on the creative industry. As a trustee of the Saturday Club and an Honorary Fellow of Plymouth University, Katie uses her enduring relationships with educators and institutions across the nation to support young people with the ambition to achieve a career in design.
Katie is a valued ambassador; she currently holds the position of World President of the Textile Institute, a Cordwainer liveryman with freedom of the City of London and a mentor for Graduate Fashion week.
With unparalleled creative insight, Katie is an undeniably innovative artistic force.