British Footwear Association (BFA)
Lucy joined the British Footwear Association (BFA) in June, 2019 and is proud to be its first female Chief Executive (who incidentally isn’t quite a “Shoe Dog” yet, coming to this role from 30 years in the Jewellery and watch industry.)
From Swatch in its heyday in the early 90’s, through her own marketing and PR company and on to licensed brands like Guess, Versace and Lacoste, Lucy has worked across a wide sector of the jewellery sector in an operational and marketing capacity. Most recently as Executive Director of Business Development and Marketing of the Company of Master Jewellers, looking after members, suppliers and events.
Lucy is now putting her experience, energy and drive to great use for the BFA and its broad church of members which range from manufacturers, distributors, sourcing companies, retailers to individuals who work in footwear and simply love shoes. She says she is extremely happy to have moved into footwear and is “thankful every day to be part of this amazing industry”.