Simon Wilson is Managing Director at Deichmann UK which is part of the Deichmann Group, the market leader in European footwear retail.

In his time with Deichmann, he has steered the growth and increasing awareness of the brand in the UK markets by developing engaging marketing campaigns and brand partnerships. He has likewise directed the expansion of their market-leading kids and school footwear collections, making Deichmann a compelling destination for all footwear needs.

In earlier roles Simon led the marketing of supermarket chain Lidl, creating multiple award-winning product initiatives and significantly increasing brand awareness and sales in the UK markets. He has gained all-around business experience in various senior roles in product development, marketing and sales in Europe, the UK and the United States.

Holding an MBA from the University of Birmingham, Simon is enthusiastic about developing people, products, and stories, which prove value and drive loyalty.