Trisha Baker, New Look
Trisha Baker
head of buying
New Look

Having worked in the footwear industry for over 20 years I have experienced the wonderful highs and the challenging lows of retail, and been have been fortunate to work alongside some incredibly talented and committed people.

Following my graduation from the London College of Fashion, my first appointment as a Buyers Admin in the footwear department of River Island cemented my passion for shoes and understanding the dynamic behind why women love them. Working for both Clothing multiples as well as footwear standalone’s has given me a breadth of knowledge across product development, sourcing, negotiation, driving profit & the importance of building supplier relationships, as well as developing a high functioning team.

Having spent the last 13 years proudly working at New Look, I fully understand the importance of Customer and keeping them at the heart of everything we do and every decision we make. Embracing the extremely fast pace at which the business moves, the ever changing market conditions & seeing my team thrive is part of the reason of why I love this industry.