Gianni Georgiades is CEO of FitFlop, where he leads the brand’s global strategy, performance, and growth. A proven transformation leader, he brings deep experience across premium fashion and consumer brands. Previously CEO of Lacoste Footwear, Managing Director EMEA at UGG, and VP Europe at Coach, Gianni has built a reputation for product-led growth, brand elevation, and international expansion. At FitFlop, he has driven a clear focus on science-led comfort, omnichannel trading and global expansion, strengthening both commercial performance and brand relevance. With a sharp eye for product quality, consumer relevance and business performance, Gianni offers valuable insight and balanced judgement as a Drapers Footwear Awards judge.