Jack Richardson is Senior Vice President for Ellesse and global licensing across Pentland Brands, driving strategic growth for iconic brands including Speedo, Berghaus, and Mitre.

With expertise spanning brand strategy, global licensing, and commercial sectors, and following a successful tenure as Brand Director for Canterbury of New Zealand, Jack now leads the Ellesse business. In this role, he is responsible for the development and execution of brand strategy and market expansion. His career also includes roles at Red Bull, Costa Coffee, Kellogg’s, and Philips Electronics, where he focused on commercial partnerships and brand transformation. Jack is known for blending strategic insight with creative execution, leading high-performing teams to deliver lasting brand impact and business results.