2025 Winners

Best Footwear Marketing Campaign

Winner: Schuh

Best New Brand

Winner: Nnormal (Unify Brand Partnerships)

Best Use of Social Media

Winner: Footasylam

Footwear Manufacturer of the Year

Winner: New Balance

People and Progress Award

Winner: Dr Martens

Best Online Operation of the Year

Winner: Dune London

Team of the Year

Winner: Hotter Shoes

Best Sustainable Initiative of the Year – Company Turnover Under £10m

Winner: Little Green Radicals

Independent Footwear Retailer if the Year

Winner: My First Steps

Sponsored by



Student Footwear Designer of the Year

Winner: Jamie O'Grady

Sponsored by



Footwear Designer of the Year

Winner: Ettore

Best Sustainable Initiative of the Year – Company Turnover Over £10m

Winner: Vivobarefoot

Store Staff Member of the Year

Winner: Jennifer Tait: Maddie & Marks Childrens Shoes

Kids’ Footwear Brand of the Year

Winner: Start-Rite

Men’s Footwear Brand of the Year

Winner: New Balance

Sponsored by



Women’s Footwear Brand of the Year

Winner: FitFlop

Sponsored by



Multiple Footwear Retailer of the Year – Consumer Choice

Winner: Clarks

Lifetime Achievement Award

Winner: Neil Clifford: Kurt Geiger