2024 Winners

Best Footwear Marketing Campaign


Winner: Mallet London x Reebok – Before, Now, Forever

Best Footwear Store Design


Winner: French Sole, Maddox Street, London

Best New Brand


Winner: MoEa

Best Online Operation of the Year


Winner: Joseph Cheaney & Sons

Best Sustainable Initiative of the Year


Winner: Sal's Shoes  These Shoes Are Made for Walking

Best Use of Social Media


Winner: Envy Shoes

Best Use of Technology


Winner: Salesfire x Sportsshoes.com

Footwear Designer of the Year


Winner: Joel Wilson, Dr Martens

Independent Footwear Retailer of the Year


Winner: Begg Shoes, Inverness

Kids’ Footwear Brand of the Year


Winner: Pip & Henry

Men’s Footwear Brand of the Year


Winner: Marks & Spencer

Sponsored by

Store Staff Member of the Year


Winner: Kyle Evans, Schuh

Student Footwear Designer of the Year


Winner: Haena Ryu, De Montfort University

Highly commended: Yevheniia Mizevych, University of the Arts: London College of Fashion

Sponsored by


Team of the Year


Winner: Dr Martens, Product Development Team

Highly commended: The Boot Repair Company

Women’s Footwear Brand of the Year


Winner: Fairfax & Favor

Sponsored by



Lifetime Achievement Award


Winner: Stuart Paver, chair, Pavers

Sponsored by


Footwear Business of the Year – Consumer Choice


Winner: Clarks